Pennsylvania gamblers are undoubtedly familiar with the Rivers Casino, a casino that has been operating in Pittsburgh since 2009. Now sister casino, SugarHouse Casino, which is also operated by Rush Street Interactive will be changing its name to Rivers Casino Philadelphia over the coming months.
The move comes less a month after the SugarHouse Casino became the first casino to go live with a mobile sportsbook and nearly a month before the SugarHouse was set to launch online gambling. The timing of the announcement is no coincidence as the company revealed its desire to unify the brands as gambling in the state makes major advances.
“This is something we’ve been thinking about for quite a while. I think we are at the point in our company’s history where it makes sense to have a unified brand. All our properties and markets, especially with the advent of online gaming, we think it makes a lot of sense,” said Greg Carlin, Rush Street Gaming CEO.
Changes will take time
Changing the name of the SugarHouse Casino to Rivers Casino Philadelphia will not be done overnight. The company must change a variety of signage, marketing materpermanentno chips and much more as part of the rebranding. Also on tap is a planned $15 million in upgrades that were coming to the SugarHouse Casino anyway.
Those improvements included a permnament home for the SugarHouse sportsbook, which opened last December. Then the casino will build a new signature restaurant while focusing on the soon-to-launch online gambling product. In July, the SugarHouse Casino be one of the casinos involved in the statewide “coordinated launch” of online gambling set for July 15th.
Given the success of the SugarHouse online casino in neighboring New Jersey, the SugarHouse is expected to make a big impact when it launches in Pennsylvania. Up in the air is the name of the new online casino, which was operating as PlaySugarHouse since launching in New Jersey and the online sportsbook last month.
The Rivers Casino, which will also be launching online gambling this summer, is expected to use the BetRivers brand name. Now that the SugarHouse Casino is rebranding as Rivers Casino Philadephia, BetRivers seems like a favorite for the new PlaySugarHouse online casino.